Wednesday, November 18, 2009

Going GaGa

Unless you've been living under a rock for the past two years, you should know (and be completely obsessed with) Lady GaGa. If you've known me for more than two years, you're familiar with the fact that I absolutely could not stand GaGa all throughout her early months. It wasn't until I understood what she was completely about until I started letting her into my life… and boy, am I glad I did! It's like a joke that I'm finally in on, it's like the popular kids have asked me to sit with them at the lunch table.

I went into a meeting with my boss the other day. It was about an hour long— ten minutes consisted of talking about the business; the other 50 were spent gushing over GaGa. She raised an issue that irked me: A tough question to consider:

She recognized that Lady GaGa has an incredible raw talent (which I believe is still completely untapped) and it pains her to see stars like GaGa, Beyonce, and Madonna beginning to pay more attention to their music videos instead of their music. Whether you agree with this blanket statement or not, you have to agree that music videos have become more fierce in the past few years, and our lives are all a bit more glamorous as a result.
I argued that stars like GaGa and Beyonce aren’t just about the music; they are a packaged deal. When I look at GaGa, I love the performance aspect of her. Just like Madonna, I believe that GaGa is more than music; she is a walking piece of art. That's why I personally believe that the music video isn't a lack of focus on her part, but an extension of who she is. Take Madonna for instance: do you think the 'Like a Virgin' tour sold out because people wanted to hear Madonna's voice?


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